Blog

Interview with Marina Litinsky, one of the founders of AppyPup (a division of Quasar Alliance Inc.)

What was the inspiration behind your first App, Goodnight ABC?

I've been working in elementary schools for many years, and I have a toddler of my own (he is now our official beta tester). There are two important things that I learned in my professional career and in my time as a parent. We all wish that our kids will learn and become an academic success. Our kids, on the other hand, never miss a chance to play and have fun. Do those two things have to be in conflict with each other? The answer is absolutely not. On the contrary, learning can and should be fun. Therefore we set out to create an App that is a great learning tool, but that to children feels more like a game than a lesson. With Goodnight ABC children don’t have to spend hours memorizing their ABCs, numbers or colors. They simply play with beautifully crafted fun characters and learn naturally.

 

How is a children’s App different from an educational App aimed at adults?

What works for adults and what works for kids may be two entirely different things. Adults are more goal driven, and certainly have a longer attention span. Most adults are experts at receiving information from print, video or audio. Children are more spontaneous, love to manipulate things, be a part of the action, and can’t sit patiently for hours on end trying to memorize facts and figures. With a child, especially a young one, everything is a game. We did our best to make an App that's as much entertaining as it is educational. I think we accomplished just that. With Goodnight ABC everything is interactive and fun to play with. Kids can stay in the underwater hotel, mine for precious stones, take a ride in a hot air balloon, hatch a dinosaur egg, become a doctor, or go on a shopping spree all the while learning the alphabet, letter sounds, vocabulary, numbers, colors and much more.

 

What is one thing about Goodnight ABC that you personally like the most?

It’s hard to play favorites, since we worked very hard to ensure that every small detail is visually pleasing, can be manipulated, and catches children’s attention. I think overall the most important thing about the App is it high level of interactivity. Also all the characters are beautifully drawn, and the environment where each of them lives gives children so many possibilities to try different things, learn and create. You can make your own ice cream, see how a magnet works, have fun on our virtual playground, create thunder and rain. The possibilities are endless! Of course one of my other favorite features is the ability to create nightfall and say goodnight to all the animals, which also makes this App a great bedtime activity.

 

What are AppyPup’s plans for the future?

We have a lot of new Apps in the works. Our newest one is scheduled for launch in December, and it will be a delight for both kids and their parents. Without revealing too much, let me just say that it will have beautiful classical music, animated intro, a storybook, and will be packed with interactive games and activities. It's enchanting and visually beautiful (the art is truly spectacular), and just in time for the holiday season. Stay tuned!

juicy couture cyber monday canada goose cyber Monday hollister cyber monday hollister black friday coach black Friday coach black Friday Chanel cyber monday Oakley cyber monday bose black friday victoria's secret cyber monday victoria secret cyber monday kate spade cyber monday uggs cyber monday michael kors cyber monday north face black friday coach black Friday michael kors cyber monday kate spade black friday kate spade black friday north face black friday coach black Friday uggs black Friday north face cyber Monday nike black friday coach cyber monday north face cyber Monday beats by dre cyber Monday gucci black friday lululemon cyber monday michael kors cyber monday jordan black friday Victoria Secret cyber monday Designer handbags cyber monday coach black friday uggs black friday Oakley black Friday uggs cyber monday Mulberry black friday north face cyber monday deals beats by dre black friday beats by dre cyber Monday uggs black friday uggs black friday Hollister cyber Monday canada goose cyber monday kate spade black friday lululemon cyber monday uggs black friday north face cyber monday beats by dre black Friday sale beats by dre black Friday uggs black friday burberry cyber Monday beats by dre cyber Monday kate spade black friday michael kors cyber Monday canada goose black friday lululemon black friday the north face cyber monday lululemon black friday beats by dre cyber Monday lululemon cyber monday north face black friday sale beats by dre black Friday sale Uggs Black Friday north face cyber Monday kate spade black friday beats by dre cyber Monday Herve Leger cyber monday michael kors cyber Monday kate spade black friday coach black Friday north face cyber Monday black infrared 6s bred 13s coach cyber Monday beats by dre black Friday beats by dre black Friday michael kors black Friday beats by dre cheap victoria secret cyber monday Polo Ralph Lauren cyber monday jordan 11 legend blue uggs cyber monday uggs cyber monday jordan 11 legend blue bred 13s canada goose cyber monday hollister black friday beats by dre cyber monday beats by dre black Friday north face cyber Monday north face black Friday coach cyber Monday coach black Friday black infrared 6s beats by dre black Friday true religion black friday lululemon cyber Monday beats by dre black Friday canada goose black friday michael kors cyber monday hollister cyber monday canada goose black friday Polo Ralph Lauren black friday jordan 11 legend blue beats by dre cyber monday Polo Ralph Lauren black friday true religion black friday gucci black friday beats by dre cyber Monday coach outlet online grey toe 13s black infrared 6s uggs black Friday uggs black Friday black infrared 6s lululemon cyber Monday coach black Friday coach outlet online legend blue 11s beats by dre black Friday uggs cyber monday legend blue 11s canada goose black friday hollister cyber monday beats by dre cyber monday uggs cyber monday jordan 13 grey toe kate spade cyber monday black infrared 6s bred 13s jordan 13 grey toe grey toe 13s legend blue 11s beats by dre black Friday jordan 6 black infrared jordan 11 legend blue canada goose black friday michael kors cyber monday north face black friday lululemon black friday nike black friday canada goose black friday victoria secret black friday nike black friday victoria secret cyber monday michael kors cyber monday jordan 13 grey toe hollister black friday beats by dre cheap uggs cyber Monday michael kors cyber monday coach cyber Monday lululemon black friday louis vuitton outlet canada goose black friday lululemon black Friday uggs cyber Monday beats by dre black Friday hollister black friday hollister cyber monday victoria secret black friday legend blue 11s beats by dre cyber monday victoria secret black friday true religion cyber monday uggs cyber monday michael kors cyber monday kate spade cyber monday beats by dre black Friday north face black Friday canada goose cyber monday beats by dre black Friday coach cyber Monday lululemon black friday michael kors outlet black infrared 6s uggs black friday north face outlet victoria secret black friday north face cyber monday uggs cyber monday jordan 13 grey toe nike cyber monday jordan black friday true religion black friday uggs cyber monday michael kors cyber monday lululemon black friday michael kors black Friday jordan 6 black infrared louis vuitton outlet uggs cyber Monday legend blue 11s north face outlet jordan 13 grey toe black infrared 6s michael kors black Friday jordan 13 grey toe jordan black friday uggs cyber monday true religion cyber monday hollister black friday victoria secret cyber monday jordan cyber monday michael kors cyber monday Polo Ralph Lauren cyber monday beats by dre cyber monday legend blue 11s kate spade cyber monday michael kors cyber monday jordan 13 grey toe lululemon cyber Monday coach outlet online lululemon black Friday black infrared 6s kate spade cyber monday uggs black friday uggs black Friday bred 13s beats by dre black Friday uggs cyber monday lululemon black friday beats by dre black Friday north face black Friday true religion black friday victoria secret black friday uggs cyber monday north face black friday uggs black Friday black infrared 6s beats by dre black Friday jordan 6 black infrared black infrared 6s north face cyber Monday true religion black friday michael kors outlet bred 13s jordan 13 grey toe grey toe 13s beats by dre black Friday true religion black friday uggs cyber monday jordan black friday nike black friday jordan 11 legend blue uggs cyber monday uggs cyber monday victoria secret cyber monday uggs black Friday beats by dre cyber Monday jordan 11 legend blue legend blue 11s kate spade black friday uggs black friday beats by dre cheap beats by dre cyber Monday uggs cyber Monday black infrared 6s michael kors cyber monday hollister cyber monday kate spade cyber monday true religion cyber monday legend blue 11s uggs cyber monday true religion cyber monday beats by dre cyber monday nike black friday uggs cyber monday michael kors black Friday lululemon black friday uggs cyber Monday michael kors black Friday legend blue 11s jordan 11 legend blue black infrared 6s canada goose black friday uggs cyber monday coach cyber Monday uggs cyber monday true religion cyber monday uggs black friday nike cyber monday gucci cyber monday legend blue 11s uggs cyber monday beats by dre cyber monday jordan black friday michael kors cyber monday canada goose cyber monday north face black Friday michael kors black Friday uggs cyber Monday michael kors black Friday jordan 13 grey toe uggs black Friday legend blue 11s legend blue 11s michael kors cyber monday north face outlet north face black friday north face cyber monday true religion black friday gucci black friday victoria secret cyber monday hollister cyber monday beats by dre cyber monday michael kors cyber monday lululemon cyber monday